Ford Begin European Production of the New Ecosport
Taking aim at Europe’s fastest-growing vehicle segment Ford Motor Company started production today of the new Ford EcoSport small SUV at its Craiova, Romania, assembly plant.
The decision to build the new EcoSport in Europe rather than continue to import the vehicle from Ford’s plant in Chennai, India, will help Ford respond to rising customer demand.
“EcoSport is another example of how Ford is growing our business on our strengths – including world-class SUVs,” said Steven Armstrong, Ford group vice president and president, Europe Middle East and Africa. “With demand growing for EcoSport, and compact SUVs in general, now is the right time to localize production in Europe to meet our customers’ needs.”
New Ford EcoSport
The new Ford EcoSport offers enhanced versatility and capability, more refined interior and exterior styling, plus a range of new technologies such as Ford Intelligent All-Wheel Drive, which provides improved on- and off-road traction. The sophisticated new EcoSport includes for the first time Cruise Control with Adjustable Speed Limiter and a rear view camera, with SYNC 3 and floating touchscreen as standard across the range.
The redesigned cabin features easier-to-use controls and soft-touch materials, a new center console and more comfortable seats, all complemented by a new premium B&O PLAY sound system offering, specifically calibrated for EcoSport.
EcoSport is also available for the first time as a sporty, Ford Performance-inspired EcoSport ST?Line model with 17” 5-spoke Dark Tarnish alloy wheels, bodystyling kit and contrasting coloured roof and door mirrors for even further personalisation.